From:
DailyUXWriting

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Scenario: A sports fan is at a wedding while their favorite team plays against their arch-rivals. Their team scores.

Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.

Headline: 30 characters max
Body: 45 characters max

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Headline: [Team], TOUCHDOWN!

Body: [Team] [score] - [opposing team] [score]

Why I chose this:

1. Clear and Direct: immediately informs the fan about the team’s success
2. Concise: Does not overload the user with other information on scoring. I do not know anything about sports
3. Emphasis on key elements: easy to grasp the important details
4. Consistency: standard format for score reporting helps maintain clarity across similar messages
5. Relatability: Sports fans expect to hear about big plays like a touchdown immediately

Conclusion

This approach effectively balances brevity with the need for clarity and relevance, making it perfect for quick communication during an exciting game moment.

Possible Design

cover image credit