From:
DailyUXWriting

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Scenario: The user is trying to rent a car using an application but the credit card on file has expired.

Challenge: Write them an error message so that they can correct the problem.

Headline: 30 characters
Body: 45 characters

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Headline: Payment failed: card expired

Body: Update card information

Why I chose this:

1. Clarity: The headline immediately communicates the problem—“Payment failed: card expired” is direct and leaves no room for confusion
2. Action-Oriented: The “Update card information” body text provides a straightforward next step
3. Conciseness: Both the headline and body text are short, enhancing quick readability
4. Tone Appropriateness: The tone is neutral and professional
5. User-Focused: The message prioritizes the user’s task by pointing them toward resolution

Conclusion

This error message strikes the right balance between clarity, brevity, and helpfulness, ensuring users can address the issue quickly and with minimal frustration.

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