Ever heard the expression, “Don’t put the cart before the horse”? In product management, that’s exactly what happens when teams jump to solutions before truly understanding the problem. In this article of our product management series at Web Dev Path, we’re diving into the problem space—an essential concept for evaluating opportunities and ensuring products solve real customer needs.

Neglecting the problem space can lead to costly missteps, wasted resources, and products that fail to resonate with users. Understanding the problem space helps you uncover unmet needs, validate opportunities, and, especially, avoid the pitfalls of solution-first thinking. Let’s break it down!

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What is the problem space?

The problem space is all about understanding your customer’s reality. It’s where you define the problem you’re solving without jumping ahead to potential solutions. This approach ensures you’re addressing a meaningful customer need, not just building something for the sake of it.

Contrast this with the solution space, which focuses on brainstorming how to solve a clearly defined problem. A clear distinction between these spaces prevents conflating ideas and builds a solid foundation for product success.

Problem space vs. solution space

Let’s consider we’re a dating app platform trying to understand our users' pain points:

• Problem space: “I’m successful, but I don’t attract the person I like on dating apps and barely get matches.”
• Solution space: “Let’s design a feature highlighting authentic personality traits in profiles.”

"By spending time in the problem space, you ensure that solutions are grounded in real user needs while they are feasible technically and will bring real value to the company."

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Framework for understanding the problem space

To navigate the problem space effectively, product managers can use the following five-step framework:

1. Define success

Success starts with a measurable outcome. For example:

"Our product will be successful if we increase our users’ match quality by 50% within six months."

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2. Choose your customer

Decide whether you’re targeting B2C or B2B customers and refine your target market. For example:

"Well-educated single professionals aged 30-50 seeking meaningful romantic connections."

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3. Identify problems vs. opportunities

Understanding the difference between problems and opportunities is crucial:

• Problem: An unmet need or desire (e.g., “I don’t know how to make my dating profile stand out.”)
• Opportunity: A validated idea that benefits both the user and the company (e.g., “A personalized profile enhancement service that increases matches for users.”)

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4. Market sizing

Assess the market potential to ensure your product can sustain itself:

• Total Addressable Market (TAM): The global dating market in North America is valued at $9.5 billion in 2024.
• Serviceable Addressable Market (SAM): Well-educated professionals in a determined region.
• Target Market (TM): Single professionals aged 30-50 seeking personalized dating guidance.

"Think of TAM as the entire pie, SAM as the slice you could reasonably access with your resources, and TM as the specific bite you aim to take."

Another example

Let’s say you’re building a career coaching platform. The global market for career coaching services is estimated at $15 billion (TAM). Within that, you focus on professionals in North America, a $5 billion market (SAM). Finally, your target is mid-career tech professionals in metropolitan areas, narrowing it down to a $500 million opportunity (TM). This breakdown ensures you’re addressing a realistic and attainable audience while leaving room for growth.

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5. Conduct user research

Effective user research is at the heart of understanding the problem space. Use a mix of qualitative and quantitative methods:

• Qualitative analysis: Conduct 10-15 in-depth interviews to identify pain points.
• Quantitative analysis: Use surveys to confirm findings on a larger scale.

Tips for customer interviews:

• Start with easy questions to build rapport.
• Dive into day-in-life questions to uncover pain points. That means understanding the users’ routine to ensure the solution fits their current habits.
• Conclude with open-ended questions like: “Is there anything else you’d like to share?”
• Avoid leading questions or trying to confirm your assumptions.

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Why does the problem space matter?

Skipping the problem space often leads to solutions without substance. Here are three real-world examples of products that failed because they conflated solutions with problems:

• Google Glass: Assumed people wanted wearable tech without solving an apparent problem.
• Juicero: Overengineered a juicing solution for a non-existent pain point.

Products must also capture market value to sustain themselves. Consider Quibi, a short-form video platform. While it solved a real problem, its inability to monetize effectively led to failure.

On the other hand, successful products like Airbnb and Slack succeeded because they started with a clear problem and validated it through early testing.

"The problem space is the foundation of impactful products. By investing the time to understand your users and their challenges, you’re not just building solutions—you’re creating value."

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Final thoughts

Staying in the problem space doesn’t just help you avoid wasted resources—it also fosters empathy, clarity, and alignment across teams. It’s the difference between building for your users and building for the sake of it.

What strategies do you use to stay in the problem space? I invite you to share your experiences or questions in the comments below. Talk soon, take care!