Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in 2023.

Table of Contents

• Tip 1: Pay Attention to User Experience
• Tip 2: Know How You Will Scale
• Tip 3: Ditch the Legacy System
• Tip 4: Track OTT Trends
• Tip 5: Target All the Right OTT Devices
• Tip 6: In-Cloud or On-Premise?

Tip 1: Pay Attention to the User Experience

Sure, content is an incredibly important part of your OTT strategy, but if no one can find it, then it’s useless, and you’ll have churn. A great UI/UX helps customers to find exactly what they want – a highly engaging OTT experience.

OTT service providers experience huge competition across the global markets. They all seek higher ‘stickiness’ – engagement of potential users. Even Netflix is not immune to less-than-stellar service at times.

Multiple factors influence the user’s experience in OTT streaming. OTT optimization refers to:

• Speed of ‘Launching’ the OTT service
• Locating content quickly through browsing
• Great search function
• Browsing content easily
• The smooth running of playing content
• Low-quality OTT streaming
• High-demand of users

Absorbing a high demand of users requires elasticity, high availability, and flexibility. Your OTT streaming platform should be able to provide the same response time and quality to the initial thousand users to the hundreds of thousands that specific content or situation might generate at a peak time.

Tip 2: Know How You Will Scale

You plan to succeed, right? Then you must plan to scale. Add this tip into your OTT business plan.

In recent years and especially during these past months, there has been a surge in IPTV and VOD streaming services. This has been a challenge for many MSO/ISP service providers and telecom operators who have to keep the same level of quality and reliance on the service, regardless of how many subscribers are on at once.

This has stretched the capacity of existing OTT streaming platforms and surfaced new challenges in terms of the elasticity of the OTT system architectures to accommodate new users by keeping the same levels of quality and high availability.

Tip 3: Ditch the Legacy System

Many ‘top-of-the-line’ OTT streaming services rely on ancient legacy systems created over 10-15 years ago or more. These legacy systems, although often stable, are hard to maintain and adapt to the new cloud-oriented technologies and architectures, such as microservices and Kubernetes.

Legacy system vs modern system for OTT platform
Legacy systems, while initially enticing because they seem to do so much, can be very costly on the back end. And many legacy systems have different pieces of software glued together, making it difficult to adapt and change to the needs of their customers. Maybe, this is what stops you from becoming the best OTT solution.

By the way, Setplex has always continually created features and functionality, and our software can be customized to your needs.

Other 3 tips you can read in the full article about OTT strategy on the Setplex blog.