Content editing tools with reusable themes enable creators to publish professional-looking websites without the need for custom development.

This is the long tail of web publishing dominated by WordPress and platforms like Wix and Shopify.

Web frameworks like Next.js start with developers first. Even when they are integrated with a CMS, the dependency on developers remains.

An ideal web publishing architecture incorporates 3 key elements:

1. A theme that ensures content looks great on all devices.
2. A usable content editor with built-in theme awareness.
3. Fast, reliable web hosting for the rendered content.

Publishers need efficient editing tools. If you're building tools for web publishing, don't forget the editor experience.