Forget DRY. Think DRY.

In software development, a core principle is DRY — Don't Repeat Yourself. If you find yourself repeating code or logic in your codebase, refactor it into a single, reusable component.

When marketing a developer tool, it's the opposite — Do Repeat Yourself.

Launch weeks, release notes, blog posts, customer stories, social posts…

You can launch a new feature many times and manage to reach people who either forgot, ignored, or just plain missed what you launched in the first times.

Launch. Repeat.