I was recently sharing an article about how to get yourself into LLMs so that you get picked up in the pattern matching, but now with ChatGPT Search growing in popularity, and Microsoft's influence over what is going on in the chat search space, we might actually have to care about Bing indexing. 😱

Along comes this article about Bing SEO being a priority: ChatGPT Search makes Microsoft Bing an SEO priority (Jessica Bowman, SEOinhouse.com)

With ChatGPT search using Bing's index, optimizing for Bing now becomes a checkmark for all your launches (if you WANT to be showing up in ChatGPT Search). Traditionally, most folks tried to play the Google-game, fighting for that first-page ranking on Google, but now we might actually have to pay attention to the Bing search results.

From what I can gather in the article, you don't have to worry about placing well on Bing, you just need to get into the Bing index. That should be a trivial-enough task, especially if you have been spending any time on ensuring your pages are indexed in search engines, but getting back into Bing Webmaster Tools and looking for indexing errors needs to be a task you take on.

I wonder how you can optimize your ranking in the ChatGPT algorithm, though? Has anybody been looking into SEO for that algorithm? It seems to be distinct from Bing results and I suspect that this will be the new ground for SEO experts.

However, if you DON'T want to show up in AI chat searches, this does make things a bit trickier. That means getting yourself out of the Bing search index, and that means also taking yourself out of typical search patterns. For those who are trying to keep AI from getting to their content, this might prove to be a battle not worth winning.

Credits: Cover image generated by Jason St-Cyr using WordPress.com