So, you’ve just had a brilliant idea for a game-changing new product. Your palms are shaking with excitement. You can’t think of anything else but getting this thing into the world as fast as possible.
Alright, easy there tiger. Inspiration is an artist’s game, but it’s not the way to build a startup. You’ve got a spark, but like it or not, as Lenny Manor says, your idea sucks until proven otherwise.
The good news is that there are tried and tested ways of proving your idea doesn’t suck. You can, if you’re lucky and focused, validate your startup idea in 1 week.
Sounds crazy? It really isn’t — you always want to validate as soon as possible, otherwise you may end up burning a lot of resources and losing a lot of time. We’ve been there and done that — read more about our experience...