Today’s online shoppers expect ease, speed, personalization, and reliability wherever they shop - online or in-store.

SAP Commerce Cloud sets out to address these high expectations. We take a deep dive into how the platform works and discover whether or not it’s been successful to meet today’s customers needs.

Here’s what you’ll learn about SAP Commerce Cloud:

What is SAP Commerce Cloud?
What does SAP Commerce Cloud do?

1. Omnichannel commerce
2. Product content management
3. Customer experience management
4. Order management
5. Industry-specific features
6. Real-time customer support How does SAP Commerce Cloud integrate with other software? How much does SAP Hybris cost? SAP Commerce Cloud pros SAP Commerce Cloud cons SAP Commerce Cloud vs Core dna

TL;DR: SAP Commerce Cloud pros and cons

What is SAP Commerce Cloud?
SAP Commerce Cloud (originally called SAP Hybris) is a cloud-native omnichannel commerce solution for B2B, B2C, and B2B2C companies.

It caters to the unique needs and desires of every customer by delivering personalized experiences from acquisition through to retention, unifying all touchpoints (online, mobile, POS, call center, social, print) on a global scale.

What does SAP Commerce Cloud do?
Here is a quick overview of SAP Commerce Cloud capabilities:

1. Omnichannel commerce Different companies use varied combinations of go-to-market models, which means reaching customers through multiple and diverse touchpoints.

This can be incredibly hard to manage, creating complexity and data fragmentation for the seller, lack of personalization and reliability for the customer, and can lead to higher costs for both.

Commerce Cloud aims to solve these issues with modules aimed at both B2B and B2C users.

Core B2C capabilities include an omnichannel, responsive storefront that promotes consistency across all devices, with powerful search functionality and tailored promotions and recommendations to increase customer engagement.

The B2B Accelerator module manages complex B2B relationships through intelligent pricing models, price lists, and quote generation.

Also, through self-service options like “Organization Management,” where customers can define order approval workflows, and “Quote Negotiation”, where customers can request quotes to be reviewed by managers. The checkout has B2B-friendly features like PO number entry, auto-replenish, and the ability to charge an account rather than a credit card.

Read more at SAP Commerce Cloud: 10 Things You Should Know