From:
DailyUXWriting

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Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.

Challenge: Ask them where and who they live without sounding like you're unnecessarily mining their data.

Headline: 25 characters
Body: 45 characters
Button: 15 characters*

Headline: Buy cars near you

Body: Enter ZIP code and first name to get offers

Button: Show deals

Why I chose this?

1. Concise and Friendly:
   The headline is brief, engaging, and immediately communicates value—helping the user find deals near their location.

2. Action-Oriented:
   The button text, Show Deals, aligns with the user's goal, creating a sense of immediacy and purpose.

3. Transparent Messaging:
   The body text clearly explains why the information is needed (to get local offers) without sounding intrusive.

4. Empathy for the User:
   The tone avoids aggressive or overly formal language, making the request feel approachable and user-focused.

5. Trust-Building:
   Simplified wording reassures the user that only minimal information is requested for a specific purpose.

Conclusion

This approach balances the need for essential user data while maintaining a trustworthy and engaging experience. It respects the user’s privacy and builds confidence, increasing the likelihood of interaction.

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