According to a study conducted by Salesforce, 80% of customers give equal importance to the shopping experience as much as they give to the product. But with traditional commerce practices, delivering optimal customer experience becomes impossible. This is because traditional commerce systems are based on a monolithic architecture that keeps the backend and frontend tightly integrated, limits flexibility, and has minimal scope of customization that negatively impacts the customer shopping experience.

To counter this issue, composable commerce stands as the ideal solution. It brings an innovative approach to eCommerce architecture by breaking down the functionality into small, independent modules that can be reassembled in the form of microservices based on specific business requirements. This allows businesses to build unique, high-performing eCommerce experiences, implement personalization across the customer journey, and enhance customer satisfaction, which helps them boost conversions.

Now, implementing such an advanced architecture will require assistance from a professional eCommerce development company. They will build a cloud-native infrastructure and implement microservices, APIs, and the core capabilities of headless commerce to create a decoupled ecosystem. They will then assemble the required commerce components to develop a composed architecture for your eCommerce store.

Key Benefits of Adopting Composable Commerce

- Meet Customer Demands
We all know that the foremost goal of any eCommerce business is the ability to meet customer demands. With the modern-day demands that rapidly change overnight, traditional commerce systems can fall short of aligning with them. Thanks to composable eCommerce, meeting these spontaneous demands has become easier as the eCommerce development company can connect specific commerce modules in order to customize the store and remove them later if required without impacting the entire system. This way, you can personalize shopping experiences for customers in both online and offline modes, display relevant content to keep up with their demands and transform the customer experience.

For instance, Jollyes (a pet superstore chain), was facing issues with its legacy system and outdated website. Hence, they utilized composable commerce architecture to transform their website, enable offline and online selling, and revamp its UI/UX design to improve site navigation and enhance customer experience.

- Tailored Technology Stack
Apart from meeting customer demands, composable commerce also lets you build a tailored technology stack for your store. Unlike monolithic architecture, where the tech stack is pre-build, composable commerce allows you to choose specific modules, technologies, and third-party systems in the form of independent components that will be combined to make a custom-made tech stack of your choice. This way, the firm offering composable commerce solutions can plug in all the required tools and remove any sort of frameworks or tools that are not needed for your store. It will also allow you to utilize the best-of-breed components which was earlier difficult with monolithic commerce. For example, if you don’t wish to add a separate inventory management component, as you have already integrated Shopify inventory API, you can skip this component. Similarly, if you want to add an additional component for analytics apart from reporting tools given by your commerce platform, you can plug in a separate tool like Google Analytics accordingly.

Also read: How Can Businesses Future-proof their eCommerce operations.

- Omnichannel Experiences
Along with a customized technology stack, composable commerce also allows businesses to deliver omnichannel selling experiences. Although the same is possible with headless commerce, the composable approach takes omnichannel selling a step further with granular decoupling of the backend components and seamless connectivity of as many presentation layers (sales channels) as required. In other words, this type of architecture not only lets you combine and connect independent eCommerce modules but also the number of channels you wish to sell your products over. This will enable your customers to easily swap between different channels or use more than one touchpoint to make the final purchase. It will also let you unlock the full potential of omnichannel selling with a unified shopping cart feature and flexible order fulfillment options.

For instance, Miko (a consumer robotics lab) has adopted composable commerce to fix their challenges of omnichannel presence. They integrated the Alokai storefront with Shopify, which helped them create a flexible storefront and boosted their customer acquisition rate.

- Cost-effective Scalability
Apart from omnichannel selling, composable commerce lets you scale your store simultaneously as your business grows. It understands that growing businesses will require scalable platforms that can handle peak traffic situations every now and then. Hence, it allows you to scale specific components of your online store instead of scaling the entire system, which can be expensive on your pocket. The firm offering eCommerce development services will create a composable architecture so that required components can be scaled as and when required.

Conclusion

In the modern shopping era, customer demands evolve even before we know it. On top of that, the eCommerce space changes rapidly, which makes it essential for businesses to keep up in order to stay competitive. Under this obligation, businesses relying on traditional commerce systems can face failure as these systems are monolithic and incompatible with modern technologies and the latest trends. Therefore, Gartner, in 2020, coined the concept of composable commerce that challenges traditional practices and brings a new approach to how eCommerce experiences are built and delivered. Additionally, it provides multiple benefits for businesses, including:

• Enhanced customer experience
• Tailored Technology Stack
• Omnichannel Shopping Experiences
• Cost-effective Scalability

So, migrate from traditional commerce systems to composable commerce and leverage these benefits to transform your business. Connect with a professional eCommerce development company like Successive Digital to facilitate a smooth transition.